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Get More Bang for Your Marketing Buck Through Wallet-Mailers

By: Daiv Russell

Running a small business definitely has its headaches. In addition to the demands of everyday business there are problems of constantly changing technology, hanging on to customers, and an ocean of competitors out to steal your loyal customers from you. Innovation and uniqueness really count in the cut-throat business world. Having a successful marketing campaign may be the only difference in hanging on to your customers and having them slip through your fingers to your competitor's waiting hands.

Advertising is a must, as any business owner knows. But do you want to keep using the same generic direct mail ideas year after year? Or do you want to really grab the attention of every single person who sees your campaign? Great direct mail ideas can be just the thing you need to stand out from the crowd and make your company's name stick in potential customers' minds.

One of the best direct mail ideas making the rounds today is the wallet-mailer. This clever invention is a mailer that looks like a wallet and contains mock money with your company's logo and special offer details printed right on the bills. The wallet even contains three faux credit cards and another space with your company's information. This ingenious little thing will have your clients opening it before any other piece of mail; after all, who can resist opening up and peering into a cleverly designed mailer to see what kind of offer is waiting inside?

The wallet mailer is a nice reward for existing customers, generating good will to encourage future sales. Include coupons and a referral bonus so they can help your business spread virally by giving the fake money to their contacts. The wallet contents can be customized to match any kind of business or offer. Regardless of whether you're promoting office supplies, holiday ornaments, even actual wallets! Leverage your existing customer base to encourage repeat business and word-of-mouth.

Be careful while targeting new customers with direct mailers. The question to ask is this: Will a potential lead even open a piece of mail from a business that he knows nothing about? To convert a lead into a customer, engage his or her attention with an eye-catching sales letter.

If you include coupons that resemble money in your wallet mailers, their recipients are likely to be interested in opening it to see what else they contain. That will lead the potential customer to examine the rest of the mailing and to read your sales pitch, which is the toughest part of getting a new customer for your business.

Clever direct mail ideas aren't new, but the wallet-mailer is a truly unique and fun way to get your message out to new and existing customers. There are infinite possibilities for the printed material that goes out in the mailers, so there is limitless potential to be as serious or as silly as you want to be with your direct mail campaign. Then all you'll need to do is sit back and watch the positive responses roll in.

[Article Source: http://www.positivearticles.com]

In a number of ways, it may be rougher to run a small business than a massive one. You stand facing the difficulties created through technical advances along with fierce competition to retain your important existing clients. Your company requires something that will make it be prominent. A robust promotion effort will shield your customers from deserting your business to visit other organizations.

To get a sample of the wallet mailer direct marketing envelope visit wallet-mailer.com. Daiv Russell is a marketing strategist with Envision Engineering. Come see some more Direct Mail Articles and Marketing Articles

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