Marketing in a Social World

Everything is social nowadays and users are as aware as ever. It’s as social as it has ever been online with social media, social bookmarking, and social networking. The main objective is to attract users, generate traffic, to keep them there for increased page views and average time on site to sell Ad Space.

Social networking websites like FaceBook and MySpace have become platforms for virtual gaming. There is a lot of money to be made in this new market. This is an example of distribution and product innovation-in which the majority of video games are no longer coming in boxes but straight from social networking. Many professionals and adults do not have time for Playstation and Nintendo but have time to play convenient games on an Internet browser.

The use of extremely popular social networking websites such as FaceBook and MySpace as distribution channels for virtual games is fascinating. These two websites alone rank among the top ten in the world in website traffic (according to alexa.com). They are currently ranked number 7 and number 8 in the world in website traffic. Game developers have noticed this and their target market may soon change to create games that are turn-based or fall into the “social category”. It seems like the future of video games might be digital, as new online stores for games have appeared. Users of FaceBook and MySpace can add applications (or games) with just a button. Trial versions of games are distributed this way. Yahoo used to be a big channel for advertising and distributing games; however that’s all changing slowly as Yahoo loses its loyal customer base.

This product and distribution innovation fuels the exchange of further development of online gaming technologies and more exchanges can take place which may lead to more daily traffic. A lot of users come back each day to check their social game status. Within these same games, marketers of video games can place advertisements. Game developers make money off of the advertisements, as do the social networking websites.

As users get more knowledgeable and savvy about advertisements, marketers need to get more and more creative. It’s an exciting challenge with a path full of new innovations and technologies being created within the next 5 years. Individuals and companies with the right approach and vision will take advantage of the increasingly complex interlinking of the Online Social World and generate millions of dollars of revenue for themselves as well as their clients. At the end of the day, nobody likes to be sold, but everybody enjoys buying!

Optimum7.com is a Pay Per Click Management Company with primary focus on Small and Mid-Sized Enterprises (SME’s). Optimum7.com offers a rich consultative approach that our clients find refreshing. Marketing in a Social World.

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