Articles in Home | Business | Marketing

  • What should your ad server have?  By : Ad Speed
    Getting a website together and publish it to the Internet is easier now than it has ever been. The hard part comes when trying to build your audience and improve your search engine ranking. If you are creating a site with a goal to make a lot of money, it can be hard to do that during the early days of your website�s existence. However, you can get some money coming in by showing ads on your site.
  • Ad blockers impact on publishers  By : Ad Speed
    Great content should be rewarded with more than just a �like� or a �share�. People write such content for a living and they hence need to make money from it. Rather than charging users to read the content that they love, website owners use advertising make the revenue they need. The problem is that not everyone is aware of this fact, or they simply do not consider it, and are hence easily annoyed by the ads being displayed on websites.
  • How Social Media Marketing is Helpful for Small Businesses  By : Nancy R Jones
    In today's Internet age and with the growing popularity of social media, it has become important for businesses especially small businesses to have a strong social media presence to engage and connect with customers and get exposure to their brand.
  • Eight Simple Ways to Engage Your Web Readers with Your Article  By : Kerry K Robinson
    10, 9, 8, 7, 6, 5, 4, 3, 2, 1 - In these 10 seconds if your article couldn't capture the attention of your reader, believe me the reader will be very unlikely to ever come back to your site. It's true, readers take less than 10 seconds to decide whether to read the article or not.
  • SEO Skills Change from Operational to Strategic/Knowledge  By : Pete Dubaka
    The way to rank earlier in SERPs was to do a lot on a few things. Write a lot of content, build a lot of links - directories, articles, forums, blogs, blog comments, social, etc.
  • Perception that Indians Can�t Write in English  By : Nancy R Jones
    Many business owners from the US and the UK are sometimes uncomfortable to outsource their content writing services to India. They outsource other services like IT programming, call center, etc. They have a wrong perception that Indians can't write English properly. We need to correct this false notion.
  • Taxing Error - Can you believe there are 14 Houses in Zip Code 77061  By : Patrick O Connor
    Appraisal districts use a process called mass appraisal to value hundreds of thousands of houses. In Harris County, they value about 1.2 million houses each year, using a very limited staff.
  • Tax Reduction Benefits of Cost Segregation  By : Patrick O Connor
    Tax reduction and tax deferral are the primary benefits of obtaining a cost segregation study. Tax reduction occurs since more income is taxed at the capital gains rate instead of the ordinary income rate. Tax deferral occurs since depreciation is accurately taken in the early years of ownership.
  • Disabled Veteran Tax Exemptions in Texas  By : Patrick O Connor
    In Texas a disabled veteran's tax exemption is not the same as a disabled person's tax exemption.
  • Interactive Marketing: Changing the Way We Sell  By : Henry S Williams
    Unlike traditional marketing and advertising channels, such as print and television, interactive marketing works by reacting and changing to the customer's experience. Interactive marketing has advantages over stagnant advertising because it�s able to utilize things like search engine optimization, social media, and email marketing to both generate leads for a company, while interacting with different types of customers.
  • Why Does Google Change Website Rankings Over Time?  By : Henry S Williams
    Time and time again we see websites launch with average organic rankings at the 3rd-5th page, only to drop drastically later on. We also see this happen when a peak in organic website visits is followed by a significant drop. The average organic rankings are based on the algorithms of the search engine, and do not involve paid search marketing. However, both of these cases always lead to clients asking us: Why?!
  • Things to Be Aware of When Tackling Local Search  By : Henry S Williams
    It�s no secret that consumers are turning to online resources other than a business�s website to conduct research about that business. Sites like�Yelp,�Yahoo!, and�Google+�have been doubling down on their efforts to procure online reviews. In fact, Google has been working hard to revamp their G+ pages as 85% of online customers use reviews found on local directory sites before they make a purchase.
  • 5 Essential Guidelines for Running AdWords Enhanced Campaigns  By : Henry S Williams
    On July 22, 2013, Google made the biggest change to paid search in recent years with their mandatory roll-out of�AdWords Enhanced Campaigns. Our team has been diligently testing all the new features since February, when Google announced the ability to voluntarily upgrade.�Here are five essential guidelines our team feels PPC (pay-per-click) users must consider to refine their AdWords account with any enhanced campaign strategy.
  • What's New In the 2014 Mazda6?  By : Ken Jackson
    Mazda dealerships have a new 2014 Mazda6 in their showroom! The new Mazda6 is even better than the 2013 Model. This new model car features 4-wheel Anti break system (ABS), traction/stability control and a tire pressure monitoring system. In addition, the new Mazda6 features driver, side, passenger, side head and rear head airbags, as well as, daytime head lights, intermittent wiper blades also an anti-theft system.
  • Keyword Research � User Intention in Using Keywords  By : Nancy R Jones
    Keyword research involves generating, analyzing and using the historical data of keywords used by Web surfers to improve the efficiency and effectiveness of Internet marketing. Approximately 5.134 billion searches are conducted per day by users on Google alone to find information, products and services they need. Good keyword research helps potential audiences find what they are looking for, using keywords related to a particular type of product, service or business.
  • Buying Winter Tires for Your Mazda  By : Patrick Roberts
    If you live within the 'snow belt' such as in New York, the benefits of using specific winter tires far outweigh the difficulties of trying to drive without them. By talking to your nearby Mazda dealer, they will be able to provide you with the full scope of information you need to make the right winter tire purchase.
  • Honda Adds Superior Suction to the Odyssey  By : Charles Martin
    Looking for a new car to transport the family? Can't decide between a minivan and SUV? Minivans are the perfect transportation for families. There's plenty of seating for multiple guests and considerable cargo spaced available when needed. Still, family vehicles do have their challenges. Transporting children to sporting events, group activities and parks often involve food and spillage. Add in the occasional ride to the vet for the family pooch, and mom's minivan can quickly become a pigsty!
  • Using Mobile Devices to Advertise Your Local Business  By : Henry S Williams
    More than four billion people around the world now use mobile devices every day. Instead of sitting at home and watching movies or playing games on a laptop or desktop, they can now do all the same things with a tablet or smartphone. As a local business owner, you can increase your sales, reach new customers and advertise your company through mobile advertising.
  • Why Your Website Isn't Showing Up Organically on Google  By : Henry S Williams
    Fooling the biggest search engine on the planet is almost impossible today. Websites with questionable content and suspect tactics may incur the wrath of Google with terrible Google search results and an outright ban by the internet titan. There are a few reasons why a business might fail to see its website within Google results, and some of those reasons are innocent while others aren't so blameless.
  • Why Hire A Professional PPC Consultant to Manage your Website's PPC Campaign?  By : Nancy R Jones
    Building and managing a pay per click (PPC) campaign for your website is not a simple process. Employing right techniques and proper planning is essential for running a successful PPC campaign. Even if you are planning for an in-house PPC management, there are plenty of things that need attention.
  • Planning to Hire A PPC Consultant Firm � Assess it Properly  By : Kerry K Robinson
    There are many PPC (pay-per-click) agencies, consultants, firms and advertising companies in the market, but the primary task here is identifying one that best suits your PPC marketing needs and objectives.
  • GM Integrates Siri into New Cars  By : Ken Robinson
    Although it was not always the biggest factor in purchasing a vehicle, a car's safety has recently skyrocketed to one of the most important details when making that big decision. Because of this newfound focus on a car's safety rating, car manufacturers such as GM have begun to build their cars with more features focused on keeping you safe on the road.
  • Key Elements of Good Backlink Profile to Your Website  By : Nancy R Jones
    Backlinks that point to your website play an integral role in ranking your website in search engines � having backlinks from relevant, credible and authoritative websites is really a value addition to your website.
  • Building Auto Dealership Brand Awareness Using Banner Ads  By : Nate Rodnay
    Online banners are increasingly being used by small businesses because of the benefits they offer. Banner ads or display ads are a useful tool to promote auto dealerships online. This article briefly discusses how they help auto dealerships build brand awareness, and things to consider when buying banner ads.
  • Choosing and Managing Paid Advertising for Your Auto Dealership  By : Nate Rodnay
    Looking for instant online visibility for your auto dealership website? Consider paid adverting - an effective way to get instant online visibility, improve traffic and to gain more leads for your auto dealership.
  • Writing Content That Gets Social Signals  By : Lynda S White
    Today, people spend much of their time on social networking sites like Facebook, Twitter, Instagram, Pinterest, etc. A recent survey conducted by Experian shows that Americans spend 16 minutes of every hour online on social networking sites. This clearly shows that social media is gaining popularity and if you want your business website to do well, you need to write content that gets social signals.
  • On-Page Elements You Need to Take Care of on Your Auto Dealership Website  By : Nate Rodnay
    Like for any other business, websites help auto dealerships promote their businesses online. Having a website, however, is not just enough. The pages of your auto dealership website should be optimized so that it is simple for both search engines and users to find your website. To make this possible each page on your website should comply with certain parameters. We will discuss these elements in the following paragraphs.
  • Using Search Engine Friendly Images on Your Auto Dealership Website  By : Nate Rodnay
    Images on auto dealership websites play a crucial role in terms of user engagement and in enhancing user experience. According to a survey done by, automobile images improve shopper interaction by 110%. Of course, almost every auto dealership includes eye-catching images of the automobiles on their websites. But very few of them focus on optimizing the images in order to make them search engine friendly.
  • Eight Tips on How to Write Content for the Web  By : Kerry K Robinson
    Writing content for the Web? Great. But to attract a large number of visitors, you need to write content that visitors are looking for. If you know your subject well, you could write content in your niche. Remember, you're writing for audiences who are different from those who read newspapers, journals or watch television to get information and knowledge.
  • Mobile Website or Mobile App - What to Choose for Your Automotive Dealership?  By : Nate Rodnay
    According to NASDAQ: SCOR, the amount of people using smartphones in the United States has grown to 58% of total mobile phone users during the first quarter of 2013, a nine-percent growth compared to the preceding quarter. Furthermore, about 29% of smartphone users shop online, a number that is likely to grow. (Source: Forbes, 8 April 2013).
  • The Growing Importance of Mobile Websites for Auto Dealerships  By : Nate Rodnay
    Internet users have made the transition from traditional desktop and notebook computers to handy mobile devices. Over the years, with more and more people switching to mobile phones, especially smartphones, shopping habits have changed significantly. According to, the probability of mobile users making transactions with auto dealerships is 88% higher provided their websites are made compatible with mobile phones.
  • Providing Quality Information through Your Auto Dealership's Blog  By : Nate Rodnay
    Are you still thinking whether or not to create a blog on your auto dealership's website? Well, then it's high time for you to know that having a blog is not only a helpful way to provide information, but is also a great way to share your opinions, ideas and to keep your customers and potential customers informed.
  • Essential Concepts to Know for Your Small Business Online Marketing  By : Kerry K Robinson
    Online marketing is constantly moving towards more innovative ideas and strategies. The concepts that were a big hit yesterday may not be applicable today. So, it is imperative for every online marketer to keep himself updated with the changing trends. However, there are some essential concepts of online marketing which are the basics and will not change with time.
  • Working at Small and Medium Businesses (SMBs) is Enjoyable Experience  By : Pete Dubaka
    One of the important things you should consider in a career is the size of the organization. People are generally familiar with the industry they are seeking a career in. There are three choices you can opt for � a big company, a mid-sized company and a small one.
  • Essential Skills SMB Owners and Executives Should Have to Make Best Use of Digital Marketing  By : Pete Dubaka
    Digital marketing offers many advantages to SMBs that are typically not offered by traditional media. One is the relatively low cost incurred for kicking off the campaign, the ability to pay for the marketing over time and flexibility to make changes to the campaign. This final advantage is a big benefit because you need not figure out everything before moving forward.
  • Hard Selling Sales Force May Help Identify a Low Quality SEO Provider  By : Nate Rodnay
    In recent years, many unethical and low quality SEO providers have entered the SEO business and have exploited every opportunity to game the system. These hard selling style SEO providers are opportunistic businesses that are just looking for a growth area where they can quickly make money.
  • The Growing Importance of Content Marketing for Auto Dealerships  By :
    In the recent past, content marketing has gained immense popularity, especially among auto dealerships and auto marketers. A 2012 report said that the most successful lead generating auto marketers are highly focused on content marketing.
  • Implementing an Effective Content Marketing Strategy for Your Car Dealership  By :
    The Internet offers plenty of ways to market your car dealership. One among them is content marketing, a tried and tested online marketing strategy that has the potential to attract quality leads to your dealership�s website.
  • The Importance of Interactive Online Marketing for Automobile Dealerships  By :
    Gone are the days when companies attracted customers through traditional marketing, a method which involved only one way of communication � companies doing all the talking. Today�s customers are not interested in such marketing methods � they want to have a dialogue with the company, i.e., interact before moving forward in the buying process.
  • How Can Internet Marketing (IM) Strategies Help Auto Dealers Sell More Cars?  By :
    In view of the increase in searching and purchasing automotive products online and the tough competition for market share, it is significant for your auto dealership to have an impactful marketing strategy. Read on to learn about various Internet marketing strategies and how they can help your auto dealership sell more cars and achieve a place in automotive market.
  • E-Mail Marketing � An Effective and Affordable Marketing Strategy for Auto Dealerships  By :
    E-mail marketing has emerged as one of the most important methods of online marketing. It involves sending e-mails regarding business' products/services to existing and potential customers. This article discusses how this online marketing strategy helps auto dealerships promote their business.
  • Effective Mobile Marketing for Automotive Dealerships  By :
    Many people today are using mobile phones to browse the Internet due to their portability and convenience. According to 2012 estimates by the International Telecommunication Union (ITU), there are 1.1 billion active mobile broadband subscriptions in the world, which equals 16% of global population.
  • Qualities of a Good Mobile Website for Automotive Dealerships  By :
    People are increasingly relying on their mobile phones to research online before buying a product. They are using mobile phones to compare (prices and features of products) and buy. When it comes to purchasing vehicles, which generally are big ticket items, customers tend to do more research before they buy one. This trend is necessitating the need of a good mobile website for auto dealerships. A good mobile website should have certain qualities; some of them are mentioned below.
  • Steps to Choose Internet Marketing Strategy for Small Businesses  By :
    Rising effectiveness of Internet marketing (IM) has necessitated small business owners to adopt efficient techniques to promote their businesses. As an owner of small business, you can hardly afford to lose the chance to win prospective clients, and to improve the profitability of your business.
  • Elements of Exceptional Business Content  By :
    Quality content on the business website is becoming more important than ever. Maintaining a customer-centric website with fresh and informative content not only helps businesses attract more visitors, but also enables search engines to give higher rankings. Businesses can also differentiate themselves from their competitors by offering high quality content for free.
  • Why Your Blog Needs Multiple Contributors?  By :
    The fact that you are reading this article shows you understand the importance of business blogging as a marketing tool to promote your business. You also may be aware of the fact that almost everyone in today�s business world is expanding their online presence using blog in their websites. Many consider it as a powerful tool to create effective relationships with existing and potential customers.
  • Tips for Implementing an Effective Web Merchandising Strategy  By :
    We know how important merchandising is in brick and mortar outlets, similar is the case when it comes to e-businesses. With increasing number if e-commerce websites, the need for good web merchandising is increasing for businesses to succeed.
  • Why Your Website Needs Good Merchandising?  By :
    Does your online business offer a wide range of products that cater to the needs of customers? While having a variety of products is an advantage, it alone will not guarantee you success in online space. In order to leverage the benefits offered by e-commerce platform, good merchandising of products on website is very important.
  • White Label SEO � Beneficial for Both SEO Resellers and SEO Providers  By :
    White label SEO is a business agreement between two parties in which an SEO reseller up-sells the SEO services offered by a SEO service provider, by not revealing the identity of the provider. In many cases, the SEO reseller is an Internet marketing (IM) company. Here, there will not be any contact between the SEO provider and the client, only the SEO reseller deals with the client.
  • Factors that Negatively Impact Search Engine Rankings of a Website  By :
    Ranking in the first few slots of a search engine result pages (SERPs) is critical to the visibility of a website. In the present business environment, a company or its products will reach potential customers only when their website is visible in the first page of SERPs, for targeted keywords.

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