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Adele Sommers's Articles in General Business

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  • Tips for Turning "20:20 Hindsight" into "20:20 Foresight"
    By incrementally capturing 20:20 hindsight (lessons learned) and turning that hindsight into 20:20 foresight (best practices), you will achieve far greater long-term success than if you simply ignore or forget what occurred once a project ends. This approach can greatly reduce the negative effects of attrition on a company's intellectual assets when people leave because they quit, retire, are laid off, or were temporary workers to begin with.
  • Are You Setting the Conditions for Business Success?
    Creating a stellar organization involves setting the conditions to help people do their very best work, and your company’s success depends on designing the circumstances under which people can function most effectively. Two areas that deserve attention in this regard are your ability to observe the results of cause-and-effect relationships, and how well your business can shift to becoming system-dependent instead of remaining person-dependent.
  • A Philosophy for Creating Product and Service Value
    Providing great benefit to customers doesn’t occur by accident; it comes directly from applying a well-designed value philosophy. What does it take to create outstanding products and services that are not only profitable, but also capable of converting ordinary consumers into “raving fans”? This article covers four critical ingredients that produce stellar products, services, and customer relationships.
  • Are You Driving Your Customers Crazy?
    There are a variety of ways in which we might be inadvertently frustrating our customers and clients. One of the most common involves our policies and procedures, which may be unnecessarily confusing or restrictive. By being alert for situations that put our customers on the defensive and handling those situations gracefully, we can retain our customers’ loyalty and avoid driving them away.
  • Are You Aligning Your Business Purpose with Your Passions in Life?
    When you choose a business direction that's not aligned with your life passions, you end up settling for an opportunistic approach toward your livelihood instead of selecting an endeavor that fuels you and helps you make a special contribution to the world. This article highlights three reasons why alignment is so important.
  • Boosting Your Client and Customer Relationships
    In the English language, we make an interesting semantic distinction between the words “customer” and “client.” Whatever you call the people to whom you offer products or services, consider your fiduciary role in supporting and encouraging them, resulting in their significant and lasting downstream success.
  • What's on Your Meeting Agenda?
    Conducting great meetings depends on several activities that occur before, during, and after each event. To help you establish the conditions for success and attain the very best results, this article offers essential tips on using meeting notices, agendas, and summaries.
  • Designing Information to Help People Act Quickly
    Today's media-saturated world challenges people to comprehend and respond quickly to a plethora of visual messages. Our news-based and "how-to" information may be adding to audience overwhelm instead of helping people perform. This article discusses five information design techniques that can boost our audience's ability to interpret and respond.
  • Focusing on Consistency (Part 2)
    Consistently pleasant customer experiences produce "raving fans" who spread positive "buzz" about our products and services. In contrast, even a single unhappy experience can sour a customer, who may then take her business elsewhere and we might not ever hear why. This article explains what to do.
  • Focusing on Consistency (Part 1)
    When we aim for consistency in our communications, values, messages, images, offerings, and the customer experiences we create, we take another significant step toward developing long-lasting and meaningful customer relationships that will boost our bottom line.
  • 17 "Must Ask" Questions for Planning Successful Projects
    Why do some projects proceed without a hitch, yet others flounder? One reason could be the type and quality of the questions people ask at the very start. This article suggests 17 insightful queries that can expose the uncertain aspects of your project, and thereby help you avoid expensive surprises later. You can thus achieve your project goals with much less guesswork and far fewer problems than you may have experienced in the past.
  • How to Get Out of "Project Overwhelm"
    This article offers a simple, sanity-saving approach to handling projects that have not followed expectations, or have otherwise gone awry. It explains how to extricate one’s team from "project overwhelm" by regrouping and swiftly charting a new course. It explores the pros and cons of attempting a last-minute, heroic maneuver versus proactively re-planning the tail end of the project.
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