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Audrey Burton's Articles in General Business

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  • (Almost) Fr’ee Marketing using Public Speaking
    Are you looking for inexpensive ways to market your business? Public speaking is almost as cheap as you can get! You reach a room full of people all at once, and sometimes they even pay you! Read all about how to get going, with some specific tips and ideas.
  • 3 Secrets to Time Management for Small Business Owners
    Time Management is a big issue for small business owners! Read about my 3 secrets and get the answers to your questions that you didn't know how to ask.
  • 3 Steps to Predict Your Sales Accurately
    How much marketing do you need to do to achieve your financial goals? This is such an important question! Getting the answer is easier than you think. Read these 3 steps and you will already feel less stressed.
  • Are You Maximizing Every Single Sales Opportunity?
    Sales and Marketing are hard! Make it as easy on yourself as possible. Learn what you need to do to take full advantage of every opportunity possible!
  • Are You Too Nice?
    In business, it can harm the future of your business when you are too nice! You need to ask for the sale and you cannot allow clients, employees and vendors to take advantage of you. This article also contains some terrific daily affirmations for you to feel good about getting what you want in your business!
  • But I Don’t WANT to Target Market!
    In the beginning, target marketing is difficult and new business owners don't want to do it. However, targeting your marketing efforts is the best thing you can do for your business, and the sooner the better! Learn why in this article.
  • Control Your Sales Meetings
    Are you getting the appointment, but not the sale? Perhaps your technique could use a boost! This article can give you guidance in improving your closing percentage!
  • Don’t Make the Same Newsletter Mistakes I Did! Part 1: Content
    Starting a newsletter can be a daunting process! What should I put in it? Do I have to write an article every time? What is the best way to go?! Get started with this article and look for "Part 2: Technical" soon.
  • Get More Clients Networking
    Are you frustrated with the return you have gotten in comparison to the amount of time and money you have spent on networking? Try these techniques to improve your return dramatically!
  • How Do You Market Two Businesses?
    Owning two businesses seems like a good idea - potentially double the income, right? Doing it alone can be daunting! Read on to discover what does and does not work.
  • How do you pay the rent when business is slow?
    Ok, so business is slow - don't panic! Keep this article nearby to read every time you feel a slowdown to get you focused again.
  • If You Build It, Will They Come?
    Where do you begin with marketing your business? There are so many ways to do it, how do you know the right strategies to use? Without formal help, it could take you years and years to make a profit. Read on to learn where to start and how to make the right decisions.
  • Is Your Networking Working?
    You need to know whether your networking is working or not. If it is not working, do you know why? Is it them or is it you? Read this article to find out!
  • Make Your Booth Successful
    The holiday season is upon us, as are holiday boutiques and expos. Do you know how to maximize this opportunity? Read this article for practical help to sell goods and capture contact data!
  • Networking is like Black Jack
    Don't gamble with your marketing budget! Learn how to better your odds while networking with these techniques.
  • Not Enough Time, Not Enough Sales!
    Are you very busy all the time, but don't have enough clients? It is a difficult situation - you are doing everything yourself and don't have the sales to support hiring help, but you can't work any more than you already work! You need to be more efficient. Read on to find out how.
  • Sales Strategy # 2: The Ambush!
    Are you ambushing unsuspecting prospects with your pitch? This is a big mistake! Learn if this is you and what can be done about it!
  • Sales Strategy #1: Get Your B*utt on the Phone!
    Don't be afraid to pick up the phone! If you prepare for it, it's a piece of cake. Check out this article so you will feel confident calling your prospects.
  • Set Sane Financial Goals
    Don't make yourself nuts! Set reasonable financial goals for your business. It doesn't have to be complicated.
  • Take Back Control! (of your Marketing)
    Do you hate marketing and find it a necessary evil? Read on to discover a couple of easy things you can do to simplify your marketing.
  • Techniques to Get to Yes - Faster!
    How do you get your prospects to say "yes" and become clients? You start and build good relationships using great communication skills. How are your skills? Do you consciously use proven techniques to skillfully get to "yes" fast? Start here to evaluate your skills!
  • Use The Right Benefit Statements on Your Website (and in All your Marketing)
    You have probably been told a hundred times to put benefit statements on your website and in all your marketing, and you have probably done so. Are you using the right kind of benefit statements? Check out this short article to find out!
  • You Only Have 30 Seconds…
    Does your 30 second introduction make you money? After hearing it, do people come to you asking for more information? If you are not sure, or if you already know you need help, read on!
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