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Charlie Lang's Articles in Sales Success
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Stop Selling! Help Your Customers Buy and Experience a New Business High
"Why do people buy?" is an important question many sales professionals ask. A lot of research has been done on the psychology of buying behavior. Professional marketing tries to make use of such knowledge and adapt their campaigns accordingly to achieve the most effective sales pitch. A question less often asked is, "When do customers buy?" Charlie Lang, executive coach and trainer at Progress-U Ltd. has some answers.
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