Christopher Cartre's Articles in Marketing - Self Improvement Articles from PositiveArticles.Com

Christopher Cartre's Articles in Marketing

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Marketing and Apple: Are they boring? Marketing is tricky, especially when there’s much anticipation and different distribution channels. This was exactly the case when the specifics of the iPod were leaked before the actual unveiling, making the information at the event predictable and disappointing. However, this does not seem to make anybody talk less about Apple. They’re everywhere online; blogs, forums, articles, news and media. Apple has created a buzz and it works to their advantage. But, how are they able to keep doing this? Combating ADD – The Online Community’s Public Enemy Number 1 Let’s face it, we all have A.D.D. Whether it’s quickly flipping through channels on television, flipping through magazines at your local grocery store, or surfing online, our attention spans have shrank to that of a goldfish. With all of the new media and marketing out there these days, we are being conditioned to only process thoughts and images for a small portion of time. Think about it, how many texts do you receive a day, instant messages, pop-ups, emails, commercials, flyers and the list goes on. You Need Control of Your Leads Having a website that converts traffic into leads should be the #1 goal of lead generating websites. Getting the site focused and fine-tuned to maximize conversions is half the battle. The other half is turning the leads into sales, generating profits if your costs are in line. Viral Marketing – Where the Underdog Has a Chance A few weeks ago I wrote a blog about how a certain NBA player was using viral marketing in the form of YouTube videos and a website to get fans to vote for him to be able to compete in the NBA Dunk Contest. The voting took place between three NBA rookies; the winner of this contest gets to be the fourth contestant in the Dunk Contest that will be held in February. I made a prediction that the player who ran a successful viral marketing campaign would win, regardless of playing time, stats, or even dunks seen on television. The voting ended on January 14th. I never cease to amaze myself.

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