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Daiv Russell's Articles in Marketing

  • Capturing Markets with Maslow
    Marketing has never been identified as something that is crucial to the well-being of humanity, and your product probably isn't either. But your product should be positioned so that is relates to something essential, like safety or shelter. Identifying this position make it simpler to reach your target audience.
  • Get More Bang for Your Marketing Buck Through Wallet-Mailers
    In a number of ways, it may be rougher to run a small business than a massive one. You stand facing the difficulties created through technical advances along with fierce competition to retain your important existing clients. Your company requires something that will make it be prominent. A robust promotion effort will shield your customers from deserting your business to visit other organizations.
  • Marketing with Maslow: Understanding the Needs of Your Market
    There was no way in 1943 that Abraham H. Maslow could have predicted that his Hierarchy of Needs would be so influential. It was considered to be one of the more influential theories in the study of human behavior and remained influential into the following century as well.