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Daniel Levis's Articles in Copywriting
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Online, The Mind Thinks In Pictures!
On the importance of mental imagery when attempting to influence buying behavior on your website.
6 Quick Tips to Make Your Copy More Believable
Believability above a certain point makes sales; below that point it does not. Ad copy must make what lawyers call "a prima facie case" -- that is, a case that warrants a trial in court. Only the court is the consumer, and the trial is buying and using the goods.
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