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Dean Cipriano's Articles in Marketing

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  • How Marketing For Life Insurance Leads Is Like Crabbing
    What does crabbing have to do with a life insurance business? Well it's just like marketing for life insurance leads.
  • Life Insurance Agents & the WOW Experience!
    How many times have you found yourself saying WOW due to an experience provided through a business? You see, if a company "WOWs" you even with little things, you are more likely to tell other people how great they are and that they should try them out.
  • The Power of A Publicity Stunt in a Marketing Plan
    A sluggish career, can get a boost from a stunt. Now I'm not suggesting that you run around naked...but you may very well want to consider what you might want to do, as a publicity stunt or "big" marketing gimmick, to grab a lot of attention.
  • The Power of Titles in Marketing
    Having the right title can serve you, and your life insurance business well. If you ever intend to put a title on anything, consider its purpose. Think about the message you want it to convey.
  • Color Can Instill Trust
    Years ago a major US company wanted to find out how different colors affect the human psyche. They found out that little things that instill trust.
  • Sell More Life Insurance by Being a Good Listener
    There are great benefits in being a good listener. In fact, this ability can add big dollars to your income instantly.
  • Why Don't More Salespeople Ask for Referrals?
    Most salespeople have all sorts of mental hang-ups about asking for referrals. However, most of those hang-ups are invalid and I find that those who ask, get!
  • Spin a Big Web to Get More Life Insurance Leads
    The reason that you see more spider webs in the winter is because there are fewer bugs for them to catch. The spiders have to work harder to get the same results they were getting in the summer. This natural phenomenon reminds me of my business.
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