Erin Ferree's Articles in Marketing - Self Improvement Articles from PositiveArticles.Com

Erin Ferree's Articles in Marketing

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No Logo?: Launching a Business Without a Logo Can Sabotage You The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally "until they get a few clients" or "until they get started." Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial clients more difficult. Marketing Tips General graphic design and marketing tips for small businesses 9 Keys to Building a Stand-Out Brand Identity Brand identity is the combined effect of visual elements in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and branded envelope. This basic set of materials can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces. Choosing the Right Color Palette For Your Brand Identity Color is a highly personal experience—everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to your potential clients.

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