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Ernie Zelinski's Articles in Marketing

  • 15 Minutes of Bizarre Publicity Beats $1,000,000 of Advertising — Ten Times out of Ten!
    Keeping your product or service in front of the public can be more expensive than ever. Indeed, advertising can be extremely expensive. The good news is that millions of dollars of advertising can’t buy the same results that the best free publicity can give you. If you want to get a lot of great publicity for your product or business, however, you have to do something truly new — even bizarre — to stand out.
  • Claim Your Way to Fame and Sell More of Your Product at the Same Time
    One of the best marketing tools is to get publicity for your product or service by making your own claim to fame. A greater share of the marketplace for your product can belong to you if you can get the word out about it using your unique claim to fame. There are 15 ways to claim your way to fame.
  • Marketing Magic — Sell More of Your Product or Service by Giving More of It Away
    Marketing magic is at your fingertips! A greater share of the marketplace for your product can belong to you if you can get the word out about it using the product itself. One of the best marketing tools to get publicity and exposure for your product is through word-of-mouth advertising. With the right product or service, the more you give away, the more you end up selling. The subsequent word-of-mouth marketing from giving a lot of it away will do wonders for your bottom line.