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Fabienne Fredrickson's Articles in General Business

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  • Be Willing To Do What Others Aren’t: Take Action, In Spite Of
    This article is about taking ACTION, in spite of. Sometimes, you just KNOW you need to take action to take your business forward. However, if you’re anything like me, you’ll admit you sometimes procrastinate, tidy up your office, get another cup of coffee, ANYTHING to not get it done.
  • Stop “Moving Your Own Piano” (You’ll Then Attract More Clients While Making More)
    At one point or another in your business, you’ve had the opportunity to move up to the next level of success and it required a certain investment: in hiring someone, in creating systems, in yourself. Problem is, you may have stopped yourself by using the excuse of “not having enough mo.ney”, a nasty case of self–sabotage. It’s a mindset that keeps you playing small and limits your growth. Sinatra didn’t move his own pianos. Are you?
  • Did You Get Lazy In Marketing? (If You Want More Clients, Do What You USED To Do)
    People get lazy and slow down their marketing in summer, and then they wonder what’s happened. They’re scrambling for NEW things to do, and reinventing the wheel, instead of doing the tried-and-true, proven things that have worked for them in the past. Read on to see how you too can generate new clients, without reinventing the wheel.
  • Is Your Business Card Useless or Is It Client Attractive?
    This article will show you how to make one of the most common business “tools” a Client Attractive one: the business card. You can have one that gets clients to call YOU or one that goes into the “circular file” once they get home. Which do you want? Read on to find out how to turn your business card into a serious marketing tool that gets you clients and ramps up your referrals on its own.
  • Make Your Business a Well-Oiled Machine (and You’ll Have More Clients)
    I believe the key to more clients, more in-come, and more time off, is making your business run like a well-oiled machine. If it’s not, then your business is probably running YOU, as opposed to you running your business. And that means lots of stuff is falling through the cracks, which means lost opportunities, fewer clients and less mo-ney coming in. The solution to making things run smoothly is in this article.
  • Get Past Procrastination and Into Client Attraction: My 5 Steps to Getting Things Done
    Sometimes, procrastination gets the best of us solo-entrepreneurs (you too?). It seems that everything is priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with marketing, you don’t want to ignore them (especially if you want a full pipeline of prospects in 6 months). This Client Attraction article will show you exactly how I go from procrastination and into Client Attraction.
  • Make Your Message Irresistible and Clients Will Flock to You
    To attract clients consistently and with little effort, your message must be clear and it MUST stand out, and the easiest way to do that is to have an expertise or a niche. So, what’s stopping YOU from having one? I’ve come up with 2 reasons most people don’t niche, and why most people niche the WRONG way! If you want to start making a lot more mo-ney, while working less, this article is a must read.
  • One Secret To Dramatically Increase Referrals (and Get More Clients)
    If you're like most self-employed people, you probably wish you knew how to quickly jack up the number of referrals you get. There is one method I've used with thousands of clients at this point and it's worked every time. Want to know exactly what it is? Then this article is a must read.
  • You Don't Need to Learn MORE to Get Clients
    For years I've noticed how many of my clients stopped themselves from marketing BIG because they needed to learn more. They'd already gone through the required training, and many were certified, but it was like something strange was in the punch bowl and thwy were all drinking it: the "I'm Not Enough Yet" fruit punch. Ever feel that way? If so don't miss this article.
  • Getting Out There In a Bigger Way Means Overcoming Your Fear of Criticism
    If you've been having challenges with Growing Bigger, then don't miss this article, as I share with you how to get past that.
  • Make Your Initial Offer Irresistible and You'll Be Fighting Off Clients
    PULLING clients in is not only more FUN than pushing hard, it's MUCH easier. Who wouldn't rather have clients call THEM rather than pounding the pavement? Problem is, very few solo-entrepreneurs actually do anything about PULLING clients in. Most just wait for clients to come to them, with little strategy involved. For me, it's all about the Irresistible F.R.E.E. Offer this article will walk you through how to create one.
  • Focus on the "Low Hanging Fruit"
    Following up on leads is 90% of the game, right? At least that's what we hear. You spend all this time networking, marketing yourself, making calls, looking for the right client, but what's the point of it all if you don't have a way of tracking and responding to the leads you DO have? Perhaps your prospects are slipping through your fingers? This article will show you my ongoing simple technique for keeping track of it all. Enjoy
  • To Attract More Clients, Plug Into Your Purpose
    When I see entrepreneurs drag their feet in marketing, or if they're having a difficult time even though they're marketing, it's usually a sign that they're not plugged in to their purpose, as opposed to procrastination. This article will help you stop using WILLPOWER and instead, be pulled by your PURPOSE. Enjoy!
  • Think BIGGER About What's Possible For You and Get Out of Your OWN Way!
    Most entreprenuers have very LOW expectations on what can be made in self-employment: between $50,000 and $150,000 is what they tell me. Using SYSTEMS and LEVERAGE techniques, you can create an income that is FAR beyond what you've ever thought attainable for yourself. But first, you've got to BELIEVE it's possible for yourself. See how, in this article.
  • Does Your Voicemail Get You Clients? Time to Change That!
    If you're serious about attracting clients consistently, I believe you should use every single piece of marketing "real estate" you can. We're talkin' systems that PULL in clients without you having to do much. In this article, I show you that it can even be as "little" as using your outgoing voice mail to get new paying clients.
  • Plan Out Your 3-Year Vision for Attracting Clients (and The Life You Really Want)
    OK, so we have a New Year ahead of us and we've gotta make it count. Being self-employed, it all depends on us. That means having a clear plan for what we want. This article shows you how I (and my private clients) map out our goals with a 3-year vision. Why 3 years? Read the article and you'll know exactly why.
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