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Jeffrey A Solochek's Articles in Marketing

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  • Wrong Number Marketing
    Over the years it has gotten harder and harder to find new effective ways to market your wares. With direct mail you may be lucky enough to get maybe a quarter of a percent positive response. If you use a little creativity and send a postcard with a picture of someplace like Hawaii and a message that looks hand written then maybe you'll get a 2 or 3 percent positive response. Blanket an entire zip code, sending out thousands of these post cards to maybe get 2 or 3 sales.
  • It Is Sooo Easy Once You Know How to do it the Right Way
    Whether you have a list or not this is the best way to establish yourself, to gain a list, and to get sales for your product. Joint ventures can be great if you don't have your own list but what happens if you do not have a relationship with the other marketers? You need to start visiting forums and reading other peoples postings and then answering those posts. If the person who created the post likes your answer then they will read your signature and visit the site that you put in your signature.
  • Some More Ways to Save Money When You Are On a Budget
    Why does everybody think it is so necessary to have a domain name ending with .com ? Why not get a dot info, or dot ws, or some other dot something other than dot com. These others are so much more affordable. With the proper SEO and by submitting articles and posting comments you can still get a damn high Page Rank and still rank high for your keyword choices.
  • Invoking the Desired Response from Customers
    One of the most famous headlines ever used was done almost a hundred years ago and it went something like this Do you make these same mistakes in Spelling?. Most of the marketers out there today see nothing wrong with this headline, they say it is one of the best ever used
  • Creating A Buzz On A Budget
    When starting a new business most people are trying not to overspend. So one of the places they cut back on is in advertising which is actually very important when starting a new venture. We all can't afford a 30 second spot during the super Bowl but there are a lot of things that we can do that won't cost us a lot.
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