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Jim Degerstrom's Articles in Small Business Advice
Marketing(1)
Internet(5)
Small business advice(8)
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Another Turnkey Online Business Disaster Report
This is an excerpt from an emailed reply to a small business client who lost more than $10,000 making poor choices buying several online turnkey websites. Read between the lines for important advice to help you avoid this costly mistake.
Corporate Image and Print Strategy
Realistic goals for each of your printed marketing materials should be considered before trying to fit your company history on the back of a business card.
Evaluate Your Website Risk for Becoming Obsolete
Learn why some web sites may become obsolete in the near future.
Fight Against Phishing to Protect Your Reputation and Money
Crime never takes a vacation, and daily errors in judgment has cost countless people and small business owners in the USA time and money attempting to recover losses from stolen identity.
Google Crawlers and Stray Cats
Consider how many of your small business competitors have a blog. The majority do not. If you are a blogger, a weekly post could be the key advantage beating out the competition and attracting new prospects to your website.
My 5 Second Rule for Small Business Owners
Advice for introducing your product or service in person or online
Overcome Writer's Block to Create New Articles Faster
It's easy to come up with an idea-a-minute instead of spending late nights in tears with writer's block.
Protecting Your Corporate Image and Market Identity
Advice for presenting your logo consistently in your marketing materials for enhanced credibility
Small Business Blog Integration Advice
Times have changed. Small business blogs are a great opportunity to provide your customers advice, news, and reviews. The value a blog provides to small business owners is fresh content that you may easily add to your site.
Small Business Blog Writing Tips
Compare physical exercise to writing posts for your small business blog, and each requires discipline. Both are easy to avoid without feeling guilty, yet the benefits are certainly important to your health, personal and business.
Small Business Homepage Construction
Based on experience, here is some advice to assist small business website owners maximizing the relationship with their designer. Being prepared to discuss your expectations is more likely to result in a finished project where neither party resents the deal.
Small Business Unique Sales Proposition
Knowing why you succeed based on customer feedback, and then utilizing this information in marketing materials, you will be able to attract more customers looking for the benefits that you offer.
Small Business Website Failures
Success online is more than just having a website. Realistic expectations require knowledge of how the internet and search engines work.
Solve the Mystery of Lost Business
My sales tips and advice for small business owners when calling about proposals that are pending is assume the contract is open. It must be because they didn't call you. Be positive. If your steps in the sales cycle are "hat in hand" then the confidence factor could be killing your efforts.
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