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Jim Degerstrom's Articles in Small Business Advice
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My 5 Second Rule for Small Business Owners
Advice for introducing your product or service in person or online
Overcome Writer's Block to Create New Articles Faster
It's easy to come up with an idea-a-minute instead of spending late nights in tears with writer's block.
Another Turnkey Online Business Disaster Report
This is an excerpt from an emailed reply to a small business client who lost more than $10,000 making poor choices buying several online turnkey websites. Read between the lines for important advice to help you avoid this costly mistake.
Corporate Image and Print Strategy
Realistic goals for each of your printed marketing materials should be considered before trying to fit your company history on the back of a business card.
Small Business Website Failures
Success online is more than just having a website. Realistic expectations require knowledge of how the internet and search engines work.
Solve the Mystery of Lost Business
My sales tips and advice for small business owners when calling about proposals that are pending is assume the contract is open. It must be because they didn't call you. Be positive. If your steps in the sales cycle are "hat in hand" then the confidence factor could be killing your efforts.
Small Business Unique Sales Proposition
Knowing why you succeed based on customer feedback, and then utilizing this information in marketing materials, you will be able to attract more customers looking for the benefits that you offer.
Small Business Homepage Construction
Based on experience, here is some advice to assist small business website owners maximizing the relationship with their designer. Being prepared to discuss your expectations is more likely to result in a finished project where neither party resents the deal.
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