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John Jantsch's Articles in General Business
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You Can't Improve What You Don't Measure
If marketing seems hard to you, why not turn it into a game, with rules, and a way to win. Create you very own Key Success Indicators dashboard.
What's the Measure of One Word?
Can you or your customers define your brand with one word?
Strategy Before Tactics
Don't fall for the marketing idea of the week; build a strategy and stick to it.
Keys to Successful PR
Earned media attention can go a long way towards winning new business and keeping current clients happy
How to Craft a Compelling Press Release
The one page press release is still a powerful tool for generating media attention
Feeding the Small Business Ecosystem
Your business is a system of interdependent parts each feeding on the next to determine your ultimate success
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