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John Jantsch's Articles in General Business
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The Perfect Way To Motivate Your Referral Sources
A shift in the referral dynamic can work wonders to get your network going. Try these tactics and your referral sources will be to be part of your team
Small Business Podcasting Demystified
A simple introduction to the powerful small business marketing tool called podcasting. Lots of links to resources and tools.
You Can't Improve What You Don't Measure
If marketing seems hard to you, why not turn it into a game, with rules, and a way to win. Create you very own Key Success Indicators dashboard.
Education is the Key to Effective Referral Marketing
The best referral sources for your business will always be the ones that know that most about the value you have to offer.
Create a Marketing Kit That Educates
The typical marketing brochure doesn't demonstrate how your firm is different - create a suite of education based materials and stand out from the competition.
Create Your Own Referral Sales Force
Surround yourself with a network of competent professionals and add more value to your client relationships.
Feeding the Small Business Ecosystem
Your business is a system of interdependent parts each feeding on the next to determine your ultimate success
What's the Measure of One Word?
Can you or your customers define your brand with one word?
Keys to Successful PR
Earned media attention can go a long way towards winning new business and keeping current clients happy
How to Craft a Compelling Press Release
The one page press release is still a powerful tool for generating media attention
Strategy Before Tactics
Don't fall for the marketing idea of the week; build a strategy and stick to it.
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