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Kelly Robbins's Articles in General Business

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  • Do Your Patients Have Bragging Rights?
    Do your clients brag about you? Do you give them a reason to? In this article we are taking a look at a unique way to get your clients talking to their friends about you - by giving them bragging rights!
  • 10 cheap ways to create awareness for your healthcare facility
    Finding cheap ways to build awareness for your healthcare facility is tough. Here are 10 things you can do that create a positive image in your community and don’t cost an arm and a leg.
  • How nonprofit organizations compete
    According to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas: quality of programs or technology, positioning of programs or products, quality of support services and price. Let’s take a look at each of these areas and compare them with regard to how a for-profit company competes
  • Creating value for patients
    Adding value is not one of those management buzz words we use loosely but don’t really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind adding value is that the customer gains a perceived benefit without having to pay for it — or pay very little, compared with its value to the customer.
  • Your business and your involvement in your community
    Being involved in your community, and being a respected leader in your community, bring many things to your life such as a sense of fulfillment; respect; contacts; a more balanced life; new skills; joy; variety to your day/life (for you workaholics among us).
  • Analyzing your competition
    Knowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly defining and understanding the core value you offer your clients can depend on your having a firm grasp of your competitors' strengths and weaknesses.
  • The Power of the Interview
    In this article we take a look at different ways doing interviews can grow your business.
  • Determining What Price to Charge for your Services
    Determining what price to charge for your services can be difficult, especially when initially starting your business. With home businesses ranging from landscape contractors to massage therapists, writers to caterers, pricing your services are unique to your particular industry. However, there are some common things all small business owners should do before setting their prices.
  • Why everyone that provides a service should sell a product
    Everyone in the service industry should have something tangible to sell to go with it. That something tangible could be a process or formula that they claim as their own.
  • Top eight reasons why holding teleclasses is the best way to grow your business
    Teleclasses are one of the easiest and inexpensive marketing techniques I've used. This article discusses a few of the top reasons why I do several teleclasses a month and how you can use them to grow your business.
  • Uncovering your hospitals strengths
    We've all been hearing about the importance of branding your organization. We all agree that it's important and should be done. You need to be different from your competitors. However, saying you need to have a brand, or identity, and having a brand are two very different things.
  • Making money while you're not working
    Whether you're a sole practitioner or a very small employer, many home business owners are personally involved in almost all aspects of their business, and find that almost every spare minute is spent thinking about work, even on vacations or while doing errands.
  • 5 Easy Ideas for a Press Release
    This article looks at press releases and provides five easy ideas for topics to write about.
  • Attract New Clients with Giveaways
    Attracting new clients, especially the right kind of client, can be easy. Simply give away free information. Clients learn more about you and you easilty attract clients that you like to work with.
  • Making things happen
    This article takes a look at making things happen. Why do we make commitments (like New Years resolutions) and then stop after a few weeks?
  • Are You A Smart Communicator?
    Before redoing or beginning any new marketing piece it's important you take the time to think about what role it's going to play in your sales process. Always remember every marketing piece, from your business card to a simple flyer you handout at events, should move a prospect forward in your sales cycle.
  • Three steps to closing more clients, faster
    Getting new clients is probably the number one thing most entrepreneurs struggle with. We know we are good at what we do and know we can truly help people, if only they will let us. In this edition, Kelly shares "Three steps to closing more clients, faster"
  • Your Dream Clients
    It doesn't matter the size of your business or what industry it is in, I recommend creating a list of the clients you would looooooove to work with -- your dream clients. This is a list of large to medium size companies that are your ideal prospects. You are going to spend the majority of time, marketing efforts and energy targeting this group of people.
  • 6 steps to eliminate your fear in choosing a niche
    Many people stuggle with the notion of narrowing a niche. This fear is universal. It doesn't just apply to copywriters. And it doesn't just apply to the healthcare industry. Many people are afraid that there's not enough work in one specific industry, or that they will turn away potential clients by being too specific in who they work with.
  • Continuing Your Education When You're Self Employed
    Being the best that you can be means continuously learning and growing. The best are always learning about industry trends and best practices, looking for the best and most efficient ways to run their business or department. On that note I put together a list of inexpensive ways and alternative ways for you to keep growing and educating yourself
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