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Kelly Robbins's Articles in Marketing

  • Five Ways to Get in Front of Your Target Audience
    It's worth the effort spending some time and energy figuring out who you work best with. Once you've figured that out, then what? You feel good, you've chosen a niche. How do you find these people and get your message across to them? And how can you do that without feeling like you are selling to them?
  • Why you need to stake your claim
    What do I mean by stake your claim? No, I'm not talking about digging for gold in the Wild West. I am, however, talking about marking your territory. I am talking about being the first to publicly say that you discovered something and it's yours. I am talking about being the first to "claim" to do something different and better than your competitors.
  • Using testimonials in healthcare marketing
    One of the most powerful advertising tools for any business is a testimonial from a happy patient or client. Learn how to use testimonials in your healthcare marketing.