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Kim Richardson's Articles in Small Business Advice

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  • Therapists: Make Sure You Define Your “Target” Client
    Therapists and practitioners need to define their target market. However, to do that effectively, they need to understand the meaning of a “target market”.
  • How to Convert a Hesitant Therapy Client
    Everyone is leery of the unknown. Some of our potential therapy clients have concerns. These people need your product or service, but you must convince them that you can be trusted and they should work with you. Often their concern comes from a limited understanding of what you do. Or they may have a friend or family member that had a bad experience with a therapist. There are “bad apples” in every profession and unfortunately there are times when others have to overcome problems caused by such
  • How to Create an Informative Website for Your Therapy Practice
    There are many elements which should be included in an effective website. Design, hosting, content, accessibility, layout, search engine optimization and many other things are all important things to consider.
  • How to Promote Your Therapy Practice by Brainstorming
    A great way to get promotional ideas for your therapy practice is through brainstorming with other therapists. This will give you a chance to discuss different ways to promote your practice. Each person in the group should be invited to share their personal experiences and put forward ideas or suggestions. Everyone wins; nobody loses.
  • Learn the Three Key Aspects of Marketing your Therapy Practice
    Each therapist has a responsibility to promote their practice. This means spreading the word about their therapy and the benefits they offer their clients. Well known and established therapists get plenty of promotion through word of mouth, but therapists who are lesser known or new to the profession or the area need to do their own promotion.
  • Optimize Trade Shows to Promote Your Therapy Practice
    Trade shows can be a great way for therapists and practitioners to showcase their work and to educate the public about their work. Promoting your practice at trade shows can offer the following benefits.
  • Five Key Qualities of an Effective Therapy Promoter
    Therapists must be creative in their promotion. Don’t be afraid to “think outside the box”. Open your mind and let your imagination run free. Use those ideas in your promotional plans. This doesn’t mean everything you try will work perfectly. You will need to make adjustments, but your promotional efforts get a little better with each change.
  • Therapists – Educate Your Clients!
    Most people understand that they should see a general practitioner and a dentist on a regular basis. However, many think that visiting a therapist is an unusual or questionable activity. Thankfully, not all people feel this way, but a lot of people are sceptical, have questions or are completely baffled about what you do, and its benefits for them. This mentality means that it is all the more necessary for alternative therapists such as yourself to teach potential and existing clients about the
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