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Kurt Mortensen's Articles in Humor
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Increasing Persuasion With Humor
Many people take for granted the powerful persuading influence of humor. Humor is often tossed off as sheer entertainment or mere speech filler. The truth is, when you engage an audience with humor, you are accomplishing much more than just getting a laugh out of them.
Humor disarms an audience, making them more likely to open up to you. Once your prospects feel comfortable with you, they will be more in tune to your message and more likely to remain attentive. Audience m...
Factors Influencing The Impact Of Humor In Persuasion
Humor’s effectiveness will always ride the emotional tides of your audience members. How well a joke goes over may depend on whose company your prospects are in, whether they are winding down for the day or still up against deadlines or other workplace pressures, whether they are awake and alert or feeling drowsy, whether they have a headache, etc. Always be in tune with how your audience is feeling and always assess the atmosphere you’re in to determine whether it is conduci...
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