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L. Bovee and John V. Thill's Articles in Copywriting
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Do You Make These Five Common Mistakes in Business Writing?
This article outlines five common mistakes in business writing, with tips on how to avoid them: (1) burying the point, (2) boring the reader, (3) saying in twenty words what you could say in five, (4) using unfamiliar words, and (5) relying on outdated language.
Ten Business Writing Blunders You Can Easily Avoid
Here are ten sentence blunders to avoid if you want your reader to understand what you mean: (1) packing a paragraph’s worth of details into a single sentence, (2) trite expressions, (3) putting in excess words, (4) using too many intensifiers, (5) connecting a series of related sentences with conjunctions, (6) inserting “it seems that” in your sentences to avoid stating a judgment as a fact, (7) starting a sentence with “it is” or “there are,”
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