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Linda Puig's Articles in General Business
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Why We Get Inconsistent Marketing Results
What motivates you to market your business…the REAL motivation? Is it fear of not having enough money? Imagining the ripple effect of helping your clients live more authentic, vibrant lives? Looking at the photograph of an aunt who swore you’d never amount to anything?
Why Newsletters Work to Market a Coaching or Therapy Practice
To attract clients who pay in full and out of pocket for your services, it’s imperative to position yourself as a helpful expert. It’s a simple fact of human behavior: People are more likely to believe that you can help them if they perceive you as an expert, which, in turn, increases the likelihood that they will hire you. Newsletters are one of the simplest and most effective ways to establish this expertise.
How to Be a Marketing Warrior, Not a Marketing Wimp
Learn how to become a marketing warrior by applying the attitudes of warriors to your marketing approach.
5 Great Ways to Find Referrals
While referrals are one of the most important sources of new clients for therapists and coaches, how to get them seems to be something of a mystery. Here is a five-step referral strategy that can switch on your referral faucet, or turn a trickle into a steady flow.
10 Ways to Use Articles to Attract Clients
While it may be true that a picture speaks a thousand words, the written word has a power all its own. Seeing something in print tends to make it more credible and it helps establish the author as an expert. For these reasons, articles are extremely valuable marketing tools when building and maintaining a private practice. Here are ten great ideas – both online and in print – to get you started.
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