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Linda Puig's Articles in Marketing

  • Why Newsletters Work to Market a Coaching or Therapy Practice
    To attract clients who pay in full and out of pocket for your services, it’s imperative to position yourself as a helpful expert. It’s a simple fact of human behavior: People are more likely to believe that you can help them if they perceive you as an expert, which, in turn, increases the likelihood that they will hire you. Newsletters are one of the simplest and most effective ways to establish this expertise.
  • How to Be a Marketing Warrior, Not a Marketing Wimp
    Learn how to become a marketing warrior by applying the attitudes of warriors to your marketing approach.
  • Why We Get Inconsistent Marketing Results
    What motivates you to market your business…the REAL motivation? Is it fear of not having enough money? Imagining the ripple effect of helping your clients live more authentic, vibrant lives? Looking at the photograph of an aunt who swore you’d never amount to anything?