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Linda Puig's Articles in Marketing
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How to Be a Marketing Warrior, Not a Marketing Wimp
Learn how to become a marketing warrior by applying the attitudes of warriors to your marketing approach.
Why Newsletters Work to Market a Coaching or Therapy Practice
To attract clients who pay in full and out of pocket for your services, it’s imperative to position yourself as a helpful expert. It’s a simple fact of human behavior: People are more likely to believe that you can help them if they perceive you as an expert, which, in turn, increases the likelihood that they will hire you. Newsletters are one of the simplest and most effective ways to establish this expertise.
Why We Get Inconsistent Marketing Results
What motivates you to market your business…the REAL motivation? Is it fear of not having enough money? Imagining the ripple effect of helping your clients live more authentic, vibrant lives? Looking at the photograph of an aunt who swore you’d never amount to anything?
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