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Mary Foley's Articles in General Business

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  • 7 Critical Things Male Business Gurus Don’t Tell You, But Every Woman Wants to Know
    Much of the business advice from male business gurus doesn’t quite cut it for women entrepreneurs. These gurus haven’t figured out how they advice is different for women. Plus, they’ve left out some parts all together!
  • 7 Steps Any Solopreneur Can Use to Build a Winning Brand
    Your brand is the experience your target customers have while interacting with you. If their experience evokes a strong, positive emotional response, then you’ve got a great brand. Why? Because customers buy from emotion and back it up with their head. If your customers have trouble remembering your name when you’re not actually in the room then you need to work on your brand.
  • Actively Market Your Value
    Marketing your value may feel a little awkward at first, but with a little practice to make it feel authentic, the initial discomfort will melt away. Your reward is others viewing you with greater esteem, which sets you up for even greater success. Because, after all, success isn’t over rated, it feels fabulous!
  • Another Year Hating Your Job or Loving Life?
    So, how satisfied are you with your career on a scale of 1 to 10, with 10 being extremely satisfied? If your answer is 6 or below, what needs to change for your career to be a 10? Will you spend another year hating your job or will make a change so that you’re loving your life?
  • Embrace Office Politics
    Let’s be real. Every workplace is political, and the higher up the organizational chart you go, the more political the workplace gets. That’s because there’s more at stake. The higher up you go, the more things get accomplished by virtue of relationships and positioning. Bodacious Women know that the higher up you go in an organization, the more office politics you get. They also know that the question isn’t whether to play, but how.
  • How to Quit Your Job Like a Pro
    Knowing when and how to leave a company is an art in today’s economy. With constant change in many companies and in our lives, there’s always a cycle of beginning and ending.
  • Know Your Worth
    If your self-worth is tightly entwined with the company you work for, a single downturn in the market could send you spinning down the drain. You would be tempted to preserve your job there no matter what and possibly loose opportunities in other companies or the direction of your career.
  • The Difference Between “Deal” and “No Deal” Isn’t What You Think
    Branding is the key to unlocking your customer’s emotions because a brand is all about a person’s gut feeling about your company, product or service. Create a strong brand with a strong emotional experience that attracts your target customer and you’re on your way to “deal”, “deal”, “deal”, over and over again.
  • The Marketing Formula That Produces Profits
    Imagine having a faucet – a profit faucet. Whenever you turn it on, money comes pouring out from grateful customers, giving your company and you the profits you need to keep going, to help turn even more customers into raving fans. That’s the power of the Marketing Formula. Use it to grow your business.
  • Think Strategically, Act Bodaciously
    Thinking strategically is intentionally thinking about the big picture of your career and life. You have to determine where you want to go before you can get there. Otherwise, it’s all just happen stance.
  • Thrive on Shift & Change
    Shifting and changing may cause you to go through some major culture shocks and climate changes. As with every alteration in your life you create or any alteration that comes you way (let’s face it, some events are out of your hands), you may feel alien to your new circumstances. Don’t worry, you’ll grow into them.
  • What Most Employers Don’t Want You to Know When They Talk Salary
    When hiring managers describe a salary and benefits package to you, they have one main objective in mind: To get the best possible talent for the least possible expense. They’re not going to volunteer the fact that they can go higher in salary or negotiate concessions in your benefits package.
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