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Pat Wiklund's Articles in General Business

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  • Start Making Real Money: Get Better Known By Clients and Colleagues
    The key to making real money is to be well known by your potential clients and colleagues. This may seem to take much too much time away from your day-to-day business, but it is crucial when you want to place yourself in your community as an expert in your field. Learn how a few simple steps can get you better know to the people who matter most in your business.
  • Of Course You Can Develop Products
    Virtually every One-Person Business owner I've worked with has both products and services. Some of them just don't realize what they have. Don't let thinking you only provide a service, don't have products, or don’t know how to get started, slow you down. Time to learn from OPE (other people's experiences).
  • Market With Every E-mail You Send
    Learn how to use signature files to market your small business with every e-mail you send. The best way to market yourself with every e-mail you send is to have your own e-mail address at your own domain name, but if you don't have your own domain, using signature files will get you noticed and make you memorable!
  • Clean up Your Act! 10 Tips to Steamline Your Office for a More Successful One-Person Business
    Stop wasting time looking for papers lost on your desk, running down to the office supply store for last minute printer ribbons, or working 24-7. Use these 10 tips to get more organized, streamline your repetitive activities and plan ahead to prevent office crises and uproar.
  • One Product / Service / Client Does NOT Make a Business
    One service, one big client, one product, does not make a one-person business that can thrive. And, it can get you in hot water if your one client with your one product or service is corporate: you start to look too much like an employee to keep the IRS happy.
  • Develop Your Ops Manual
    Your Operations Manual is a crucial tool in your Internal Management tool kit. It contains all the information you need to run your business day-by-day, face crises calmly, and lets you to back fill in a hurry.
  • Follow up: Key to Networking Success
    Following up on networking is crucial. Many small business owners don’t follow up either because they don’t know what to do or feel they need to do too much. Two networking follow up experts tell you how to follow up easily and effectively.
  • Budget is not a Four-Letter Word
    Your budget, your financial records, and record keeping systems, lets you decide how to best leverage your strengths, knowledge, and skills to increase the income and profitability of your professional services business.
  • Sell The Sizzle Not The Steak
    Most of our prospects don't really care what we do, where we got our training or degrees, or what tools we use. Selling is not about us….but about the prospect!
  • Get Your Systems In Place Now!
    The myth of automation says computers will solve all our problems. Not so! If we don't have good systems before we automate, we'll have terrible ones, unworkable systems, after we try to put them on a computer.
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