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Robert Greenshields's Articles in Copywriting

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  • Timeless Marketing Truth: How Do You Know Your Advertising Copywriting Is Good?
    There's only one way to know if your advertising copy is any good. It's the same way that your customer knows it—it sells!

    We are not all born copywriters, but we are all born customers. As a natural born customer, you can recognize good copy…

    Step outside yourself and read the copy fresh: does it reach out and connect with you, does it hold your interest, does it promise something real that you really want, does it convince you?

    “It has been said that advertising...
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