Robert Greenshields's Articles in General Self Help - Self Improvement Articles from PositiveArticles.Com

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Robert Greenshields's Articles in General Self Help

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The Secret Of Setting Effective Goals To Empower Your Life Just about everyone has heard, and most people agree to some extent, that goal setting is a great way to get yourself where you want to go in life. If you feel you can’t seem to reach the life you know you were born to lead, then effective goals can be a great motivating force. As you begin to set and achieve goals your self confidence will grow astronomically. But where do you start and what will make your goals worthwhile? This article will help you to start setting eff... How Positive Thinking About Others Helps You ‘Looking for the good in others’ is probably something you were taught to do in your early education. Elementary school teachers are pros at helping children to learn to keep an open mind about others and experiences. Now, as an adult, you like the idea of it, but may have trouble applying this principle in your everyday life. Turns out that looking for the good in people and experiences is an excellent way to turn your thoughts from the negative, into the positive, more h... Timeless Marketing Truth: How Do You Know Your Advertising Copywriting Is Good? There's only one way to know if your advertising copy is any good. It's the same way that your customer knows it—it sells! We are not all born copywriters, but we are all born customers. As a natural born customer, you can recognize good copy… Step outside yourself and read the copy fresh: does it reach out and connect with you, does it hold your interest, does it promise something real that you really want, does it convince you? “It has been said that advertising... Timeless Marketing Truth: How To Add Character To Your Marketing And Bring Your Message Alive Making a character out of the advertiser brings the message alive. Maxwell Sackheim is most famous for inventing the Book-of-the-Month Club. But before that, he invented some dramatic, and dramatically successful, advertising. One of his patented techniques was to make a character out of the advertiser, writing ads as if the clients themselves were actually talking. One Sackheim client was Frank E. Davis, "The Gloucester Fisherman". This is how Sackheim wrote for him: ... Timeless Marketing Truth: The Unchanging Truth About Selling Fickle People. What we want changes overnight; what makes us want it hasn’t changed in thousands of years, nor will it change in thousands more. The serious student of marketing can learn much from early analysts of motivation. Here is a bit of George French’s "The Art and Science of Advertising” from the turn of the 20th century… “We know how to appeal to Smith because we know Smith. We know what will please Brown because we know Brown. We know how to get our way with Jones because we... Timeless Marketing Truth: What Is Advertising, Anyway? Your first clue to the truth about advertising was written more than 100 years ago. Let me tell you the story of a young, confident copywriter by the name of John E. Kennedy. Early one May evening in 1904, Kennedy, a former Canadian Mountie, sat in a New York barroom. He sent a note upstairs to the office of A.L. Thomas, the head of the Lord and Thomas advertising agency. "I'm in the saloon downstairs,” the note began, “and I can tell you what advertising is. I know y...

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