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Robert Greenshields's Articles in General Self Help

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  • Timeless Marketing Truth: What Is Advertising, Anyway?
    Your first clue to the truth about advertising was written more than 100 years ago.

    Let me tell you the story of a young, confident copywriter by the name of John E. Kennedy. Early one May evening in 1904, Kennedy, a former Canadian Mountie, sat in a New York barroom.

    He sent a note upstairs to the office of A.L. Thomas, the head of the Lord and Thomas advertising agency. "I'm in the saloon downstairs,” the note began, “and I can tell you
    what advertising is. I know y...
  • Timeless Marketing Truth: The Unchanging Truth About Selling Fickle People.
    What we want changes overnight; what makes us want it hasn’t changed in thousands of years, nor will it change in thousands more. The serious student of marketing can learn much from early analysts of motivation. Here is a bit of George French’s "The Art and Science of Advertising” from the turn of the 20th century…

    “We know how to appeal to Smith because we know Smith.  We know what will please Brown because we know Brown.  We know how to get our way with Jones because we...
  • How Positive Thinking About Others Helps You
    ‘Looking for the good in others’ is probably something you were taught to do in your early education. Elementary school teachers are pros at helping children to learn to keep an open mind about others and experiences. Now, as an adult, you like the idea of it, but may have trouble applying this principle in your everyday life.

    Turns out that looking for the good in people and experiences is an excellent way to turn your thoughts from the negative, into the positive, more h...
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