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Rod Alan Richardson's Articles in Marketing
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Five Principles to Create Consistently Satisfied Customers
Customer satisfaction can be controlled. Dissatisfaction is usually the product of a failure in your company's system, or there's an inconsistency in the way you provide your goods or service.
Avoid Customer Conflict
Customers keep you in business. It's important to keep them satisfied.
Market Dominance Through Licensing
If you do this market and license your product right, you'll bring in a boatload more cash and noticeably boost your business.
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