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Scott Tucker's Articles in Marketing

  • It's All About the Money
    People only appreciate things they pay a premium price for. If you're not charging the maximum you possibly can for what you do, you're doing yourself and your customers a tremendous disservice!
  • Direct Mail Marketing in the Mortgage Industry Works
    Some say direct mail 'doesn't work' for marketing a mortgage company. But a multi-billion dollar a year industry says otherwise!
  • Get Rich While Helping People
    I was watching 60 Minutes one night. They were re-running a story on Jimmy Buffett. Not so much a story about his music. Rather a story about him as a business success. (If you didn't know, he is very wealthy.)
  • Savable Mail Pieces for Marketing a Mortgage Company
    Something I want to share with you is the phenomenon of your borrowers saving your junk mail! Does yours do the job?