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Sue Currie's Articles in Marketing

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  • Is all Publicity Good Publicity?
    The power of the press can often make or break a business. But often people think that any publicity at all is better than none. Beware...your personal brand is at stake.
  • Stage a Special Event to Stand Out and Shine
    Staging a special event from a simple boardroom lunch to a trade fair is one way to create awareness of your buisness and build your brand.
  • How to Write a Media Release
    Learn some tips on how to write an effective media release that will help boost your profile through publicity and medi coverage.
  • Do it Yourself Marketing
    Read how a mix of marketing and communication will help build your business.
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