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Susan L Reid's Articles in General Business

  • Why Aren't Women Making The Big Bucks?
    Women open businesses in the U.S. at twice the rate of men. There are some 10.4 million women-owned U.S. businesses. What's not talked about is that those businesses aren't doing all that well. According to The Women Presidents' Organization, 43% of all women-owned businesses have annual revenue of $10,000 or less. Why aren't women-owned businesses more successful? Often the barriers for women are self-imposed.
  • What's Holding You Back from Your Business Success?
    Many business owners are struggling with their success and don't know why. Are you one of them? You've tweaked here, nipped there, and still something's not right. What could it be? Have you checked your thoughts lately? Many factors can contribute to a lack of business success, but the one most often overlooked is what you're thinking about. Here's how to align your inner thoughts with your outer business success.
  • Five Characteristics of Great Business Names and Five Popular Trends to Avoid
    Deciding on a name is one of the most exciting parts of starting up a business. The problem with choosing your business name is that so much rides on your choice. It's like choosing a name for your baby. Selecting a great business name takes time and thought. Getting it wrong could spell disaster. Getting it right can save you thousands. The key is making your business name memorable. Your name should reflect your market niche and identity.
  • Five Nagging Start-up Questions Facing Small Business Owners
    Starting a business from scratch is intensely creative, exciting, & adventurous. As a small business start-up coach & consultant, I’ve noticed my clients tend to struggle with similar issues. Here are 5 nagging questions they most often deal with: 1. Is my idea good enough? 2. How do I obtain the money to start up? 3. Can I run a successful business & still have a life? 4. Do I have the necessary education & experience? 5. What if I fail?
  • The Importance of Creating the Right Environment for Your Business Success
    What is the right environment for your business success? Do you like to work in a relaxed, calm environment, or a more interactive, exciting setting? There are probably environments you can put up with, but have you ever thought about what environment is optimal for success? Most of us haven’t. Instead, we’ve learned to adapt to less-than-favorable conditions, blaming sagging energy, body aches, and decreased productivity on other factors.
  • Embracing Your Multiple Streams of Passion
    Multiple-streams-of-passion people love to do it all. They like choice. They like the flexibility and freedom of going from one thing to the next. The only problem is most multiple-streams-of-passion people don’t make any money this way. They flounder in careers and languish in their professional lives. That’s because they haven’t learned how to work with their passion. Are you a multiple streams of passion person? Find out now!
  • Today's ePreneur-No Apologies for Being Rich
    Today’s ePreneur apologizes neither for being financially prosperous nor for including the spiritual dimension in their business. The “e” in ePreneur stands for “enlightened.” Well, I’m not so sure about the enlightened part! Perhaps it’s better to say that the e encompass all entrepreneurs who desire to build their businesses upon the foundational mix of solid business acumen and inner spiritual wisdom.
  • Freelancer, Consultant, or Entrepreneur: What’s the Difference?
    All too often we bandy around the words freelancer, consultant, and entrepreneur as if they are interchangeable, although they are not. Sometimes our clients are confused. Often we are, too. When we aren’t clear about how we offer our products and services, it makes it difficult for potential clients to know whether or not to hire us. This article describes the differences between freelancer, consultant, and entrepreneur.
  • How to Move Past the Fears of Starting Up Your Business
    What’s holding you back from staring up your small business? Is it lack of venture capital, fear of failure, or the uncertainty of it all? Maybe this is your first time starting up a business and the lack of knowledge is paralyzing your forward movement. Whatever the reason, you can bet that there is a fear-based belief running in the background that needs to be addressed. This article speaks to the most common fears.
  • Do You Have What It Takes To Become A Preneur?
    Becoming an entrepreneur and small business owner is not for everyone. For many people, the very thought of not having a steady paycheck is enough to put them off. For others it’s the cost of starting a small business, paying for health insurance, social security, and benefits that do them in. Still, for the fortunate few who feel the call of the preneur, this is about as exciting a time as it gets to start up and launch your new business!