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Wendy Maynard's Articles in General Business

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  • The Marketing Power of Testimonials
    Author Wendy Maynard explains how to put the power of client testimonials to work for your and your business.
  • The Marketing Power of Social Proof - Testimonials Sell
    Offer proof to your prospects. Testimonials are one of the most powerful and cost effective selling tools you can implement in your arsenal of marketing. Why? Because you are offering social proof to your prospects from their peers attesting that your services/products actually work. In this article, Author Wendy Maynard describes the power of testimonials.
  • Tapping Into the Power of a Mastermind Group
    Today, more and more people are harnessing the power of the Mastermind Group to help them think bigger. Combining the abilities of multiple individuals to solve problems, brainstorm ideas, seek solutions, and develop strategies creates greater results than going it alone as a "lone ranger." Author Wendy Maynard provides guidelines for effective masterminding.
  • No Leak Marketing: Plug the Holes in Your Business Bucket
    Do you have customers that you are currently working with who are NOT your Dream Customers? Do they demand extra time? Are they unprofitable? These customers are holes in your Business Bucket. They drain your time and your energy. It's time to implement a No-Leak Marketing Strategy. Author Wendy Maynard gives you the tips you need to plug your marketing holes.
  • Marketing Effectively: Getting to Know Your Customers
    Author Wendy Maynard explains how you can become a more effective marketer by taking the time to get to know your target audience and address their needs.
  • Marketing Becomes Easier When the Brand is YOU
    For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs. By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field.
  • Marketing Acceleration: Become and Expert to Reel 'Em In!
    Experts are sought after, are well known, command higher fees and get more business with less effort. The media calls experts to get quotes for articles. Associations call them to speak at their events. People remember them. And, better yet - the more you enhance your position as an expert, the more referrals you will get. Author Wendy Maynard offers powerful tips about ways to enhance your reputation as the authority in your industry.
  • Keep Customers Happy While Your Are Away
    Whether you work in a regular office or out of your home, it is very important to take time off to refresh and recharge. Of course, when you take time off, you want to be sure your customers are in good hands while you are away. Author Wendy Maynard provides tips on how to keep customers happy while you are away.
  • How a Blog Can Help Your Business
    If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the opportunity to share your expertise with people across the globe. Author Wendy Maynard shows you types of blogs and how they can benefit your business.
  • Festive and Effective Holiday Marketing Ideas
    The holiday season presents a wonderful opportunity for your company to thank your customers. It also is a time that you can drive new business to you. Here is a list of easy and effective marketing ideas to help you promote your business for the holidays.
  • Creative Packaging and Pricing
    To make more money with what you are already offering, consider different strategies to make it easier for people to purchase what you offer. Author Wendy Maynard offers tips on pricing and packaging creativity. This strategy creates options to make your services and products more appealing for your customers or appealing to different customers.
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