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Wendy Maynard's Articles in Marketing

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  • Marketing Becomes Easier When the Brand is YOU
    For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs. By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field.
  • No Leak Marketing: Plug the Holes in Your Business Bucket
    Do you have customers that you are currently working with who are NOT your Dream Customers? Do they demand extra time? Are they unprofitable? These customers are holes in your Business Bucket. They drain your time and your energy. It's time to implement a No-Leak Marketing Strategy. Author Wendy Maynard gives you the tips you need to plug your marketing holes.
  • The Marketing Power of Social Proof - Testimonials Sell
    Offer proof to your prospects. Testimonials are one of the most powerful and cost effective selling tools you can implement in your arsenal of marketing. Why? Because you are offering social proof to your prospects from their peers attesting that your services/products actually work. In this article, Author Wendy Maynard describes the power of testimonials.
  • Marketing Acceleration: Become and Expert to Reel 'Em In!
    Experts are sought after, are well known, command higher fees and get more business with less effort. The media calls experts to get quotes for articles. Associations call them to speak at their events. People remember them. And, better yet - the more you enhance your position as an expert, the more referrals you will get. Author Wendy Maynard offers powerful tips about ways to enhance your reputation as the authority in your industry.
  • Marketing Effectively: Getting to Know Your Customers
    Author Wendy Maynard explains how you can become a more effective marketer by taking the time to get to know your target audience and address their needs.
  • The Marketing Power of Testimonials
    Author Wendy Maynard explains how to put the power of client testimonials to work for your and your business.
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